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Sheila Rondeau, Founder & CEO of MOGXP

Founder & CEO

Sheila Rondeau

30+ years turning brand strategy into experiences people remember, and buy.

Defining work

Built vitaminwater’s early field marketing team, helping disrupt the beverage category and ahead of Coca-Cola’s $4.1B acquisition.

Personally worked with Anheuser-Busch, Sony, P&G, Toyota, GM, Ben & Jerry's, Kellogg's, CVS, M&M Mars.

We Bring Creativity to Life

First, we listen and understand. Then we collaborate with brand teams and agencies to bring clarity to your message and structure to your strategy.

We have the advantage of being able to partner with in-house and agency marketing teams in a non-competitive relationship.

Our goal, using strategic operations, is to bring consumers closer to your products and change their buying habits - specifically by triggering trial and repeat purchasing.

We engage your target audience by planning and executing compelling, memorable engagement experiences. We believe experiential is the space where brands and products become embedded into consumers’ hearts and minds.

The Talent Behind Marketing Operations Group Experiential

A marketing operations and innovator, Sheila has produced a broad spectrum of complex and notable marketing initiatives.

Prior to founding Marketing Operations Group Experiential (MOGXP), Sheila gained vast experience working for multiple marketing agencies, including Anheuser-Busch’s in-house marketing agency.

During her 20 years in the agency arena, Sheila positioned her clients as global leaders by producing thoughtfully crafted, proven marketing strategies. Sheila created some of the most memorable marketing campaigns of recent times, which are taught in marketing courses today.

In addition to her decades of marketing experience, Sheila is proud of her military service. She served in the U.S. Army from 1985 to her retirement as an Army First Sergeant in 2005. Her military service background includes Gulf War combat veteran, six years 101st Airborne active duty, Division and 2nd Infantry Division, and 14 years with the Illinois Army National Guard.

Creating Brand Experiences That Feel Personal

Sheila and our MOGXP team specialize in experiential and alternative marketing. We ensure your corporate objectives, consumer expectations and brand experiences are aligned to influence purchasing behaviors.

Events we design and produce include:

  • Mobile tours
  • Special events
  • Sports and music sponsorship activations
  • Public relations stunts
  • Trade shows
  • Product sampling
  • Popups and more

MOGXP works with Fortune 500 companies but also consults with small to mid-sized businesses who want to maximize their marketing budgets. Contact us to learn more about our fractional Chief Marketing Officer consulting services.

In-store brand activation team creating personalized consumer experiences
In-store brand activation team creating personalized consumer experiences

Sheila’s Marketing Successes Include:

Anheuser-Busch National Sales Meeting & Expo
Budweiser Mobile Beer Schools
Budweiser True Music Roadhouse
Charmin NYC Restrooms
Clydesdales Across America
Corona Beach in Times Square
Eukanuba AKC National Championship Sponsorship Activation
Glaceau Tasting Vehicles
Kellogg’s Pop-Tarts American Idol Sponsorship
Kellogg’s Pop-Tarts World
Pedigree Dog Store - Adoption Center
Sony Youth Sports Activation
Tide Loads of Hope
Tide Mile of Clean Style
Turner National Bracket Day
UPS Centennial Celebration

Explore Possibilities Today

Schedule your discovery session and together we’ll develop a customized action plan to help you reach your project goals. Whether you’re looking for help with a large scale product release or short term CMO leadership, the MOGXP team is ready to get to work!

Published Works

The Art of Experiential Marketing by Sheila Rondeau - book cover

The Art of Experiential Marketing

Creating Memorable Brand Connections

Buy on Amazon

Answers

Frequently Asked Questions