Sheila Rondeau

First, we listen and understand. Then we collaborate with brand teams and agencies to bring clarity to your message and structure to your strategy.

We have the advantage of being able to partner with in-house and agency marketing teams in a non-competitive relationship.

Our goal, using strategic operations, is to bring consumers closer to your products and change their buying habits — specifically by triggering trial and repeat purchasing.

We engage your target audience by planning and executing compelling, memorable engagement experiences. We believe experiential is the space where brands and products become embedded into consumers’ hearts and minds.

A marketing operations and innovator, Sheila has produced a broad spectrum of complex and notable marketing initiatives.

Prior to founding Marketing Operations Group (MOG), Sheila gained vast experience working for multiple marketing agencies, including Anheuser-Busch’s in-house marketing agency.

During her 20 years in the agency arena, Sheila positioned her clients as global leaders by producing thoughtfully crafted, proven marketing strategies. Sheila created some of the most memorable marketing campaigns of recent times, which are taught in marketing courses today.

In addition to her decades of marketing experience, Sheila is proud of her military service. She served in the U.S. Army from 1985 to her retirement as an Army First Sergeant in 2005. Her military service background includes Gulf War combat veteran, six years 101st Airborne active duty, Division and 2nd Infantry Division, and 14 years with the Illinois Army National Guard.

Sheila and our MOG team specialize in experiential and alternative marketing. We ensure your corporate objectives, consumer expectations and brand experiences are aligned to influence purchasing behaviors.

Events we design and produce include:

• Mobile tours

• Special events

• Sports and music sponsorship activations

• Public relations stunts

• Trade shows

• Product sampling

• Popups and more

MOG works with Fortune 500 companies but also consults with small to mid-sized businesses who want to maximize their marketing budgets. Contact us to learn more about our fractional Chief Marketing Officer consulting services.

• Anheuser-Busch National Sales Meeting & Expo

• Budweiser Mobile Beer Schools

• Budweiser True Music Roadhouse

• Charmin NYC Restrooms

• Corona Beach in Times Square

• Clydesdales Across America

• Eukanuba AKC National Championship Sponsorship Activation

• Glaceau Tasting Vehicles

• Kellogg’s Pop-Tarts American Idol Sponsorship

• Kellogg’s Pop-Tarts World

• Pedigree Dog Store – Adoption Center

• Sony Youth Sports Activation

• Tide Loads of Hope

• Tide Mile of Clean Style

• Turner National Bracket Day

• UPS Centennial Celebration

Challenges usually equate to an imbalance of time, resources or budget and always include problems with obtaining permits. Examples include permitting for a concert tour in Walmart parking lots in under four weeks, a Bud World for the Olympics in Salt Lake City and flying a hot air balloon at Liberty Landing across from the Manhattan Skyline.

Schedule your discovery session and together we’ll develop a customized action plan to help you reach your project goals. Whether you’re looking for help with a large scale product release or short term CMO leadership, the MOGXP team is ready to get to work!