Experiential Marketing
Engage your audience with immersive brand experiences. MOGXP’s experiential marketing creates emotional connections that drive impact.
What we do
MOGXP Specializes in Experiential Marketing
We get products in the hands of consumers who see, taste, smell, touch, and hear your brand in person.
Cause Marketing
Cause marketing is a partnership between a for-profit brand and a nonprofit that benefits both. If your organization isn’t doing it yet, it’s worth a serious look.
Consumers increasingly choose brands that stand for something. As awareness of social issues grows, buyers are rewarding companies that support causes and passing over ones that don’t. By some estimates, 90% of consumers are likely to switch to a brand associated with a cause this year.
Cause marketing campaigns take many forms: donating a portion of each purchase, buy one give one programs, point of sale donations, “proud supporter” campaigns, event sponsorships, and more.
Want to see it in action? Check out the interactive video aboard the Folds of Honor hot air balloon, and watch more from the event with Flight of the Dreamship.
Product Sampling
Research shows consumers are far more likely to buy a product after they’ve tried it. Sampling also draws a crowd to your activation for the simplest reason in marketing: people love free stuff.
Telling consumers your product tastes great, improves their skin, or makes their life easier only goes so far. Letting them try it for themselves is different. Their own senses do the selling, and that firsthand experience creates an emotional connection to your product and your brand. That connection is what turns a first-time buyer into a loyal customer.
Launching a new product in a crowded, competitive market is hard. Adding product sampling to your campaign is one of the most cost-effective ways to break through, and MOGXP can show you how.
Sports Sponsorships
It’s no longer enough to slap your logo on an event and pay a fee. Today you want to expose your brand via sponsorship in innovative, authentic or fun ways, while still being connected to the event. Even brands that seem unassociated with the event can find common ground such as shared values.
Benefits of sponsorship are many, but highlights include creating positive publicity and generating media coverage, building and enhancing brand awareness, showcasing products, increasing sales and differentiating your brand from your competitors. Via social media, consumers are likely to spread content they encounter at sponsored events, further increasing your visibility.
Whether it’s a music sponsorship, sports sponsorship, charity sponsorship or community event, we can help you determine who to sponsor and handle the logistics.
Mobile Marketing
Take your message on the road with branded vehicles and exhibition trailers that reach your target audience wherever they are: live events, activations, or right in their neighborhood.
A mobile marketing tour goes far beyond a vehicle wrap. You’re taking a full marketing event on the road, complete with tents, stages, hospitality lounges, interactive games, lighting, video, and even performers. Whether you’re building awareness, launching a product, activating a sponsorship, or serving the community, promotional vehicles put your brand in front of consumers where they already are.
MOGXP handles the planning, scheduling, permits, transportation, and logistics so you’re in the right place at the right time. From summer music festivals and concerts to sampling tours, sporting events, and community outreach, we get your tour where your audience is.
College Influencer Marketing
Social media personalities shape buying decisions, and nowhere is that truer than on college campuses. Our College Influencer Marketing program gets your brand in front of the collegiate audience through the voices they already trust.
We take a boots on the ground approach, connecting your brand, values, and products with influencers on campuses across the country and beyond.
When influencers join your brand strategy, your product goes where they go. If they’re snowboarding, your product is on the mountain. If they’re at the biggest events of the year, your name is on their lips.
With the right influencer on your team, traction comes fast, and growth can feel like it happens overnight.
Music Sponsorship
Why do people pay big money for concert tickets? For the experience. The sound, the lights, the energy of a crowd all feeling the same thing at once. Concert-goers are energized and happy, which makes them more open to engaging with your products and sharing the moment on social media.
Research shows concert-goers remember who sponsored the event and are willing to buy the sponsor’s products while they’re there. Music partnerships also build your brand’s image with your target audience, often outperforming sports sponsorships and TV or award show sponsorships.
Concerts put your brand in front of thousands of consumers in one place. And with so many genres and venues to choose from, there’s a sponsorship that fits your objectives and reaches your exact audience. MOGXP can make it happen.
Pop Ups
A pop up is a temporary retail space that puts your products directly in front of consumers. It’s an ideal way to introduce an online brand to the physical world, showcase limited or exclusive products, or simply generate buzz. Be where your consumers are, right when they’re likely to be there.
Pop ups also make excellent testing grounds. Trying a new product? A new market? A seasonal push? A pop up lets you test the waters without a long-term commitment. And because consumers know a pop up won’t be there next month, the format naturally encourages spontaneous and impulse buying.
Short-term retail space has become easier and cheaper to rent, which makes pop ups one of the most affordable activations available. Put MOGXP’s expertise to work and create a pop up your consumers will line up for.
Trade Shows
Renting a booth and setting out your materials isn’t a trade show strategy, any more than paying to display a logo counts as a sponsorship. Showing up is the entry fee. Standing out is the work.
Done right, trade shows build brand awareness, introduce new products, and create memorable experiences that entertain, impress, and educate. And trade shows carry an advantage most events can’t offer: the attendees are pre-qualified. They’re already your target audience, and they walked in expecting to discover new products, services, and brands.
Special Events
A special event built around your target audience is one of the surest ways to stand apart from your competitors. An interesting, fun, or genuinely engaging event draws consumers in and gives you something no ad can buy: memorable face-to-face connections.
Hosting an event also builds credibility. It shows customers you care enough to invest in them, and that investment earns trust and encourages lasting brand loyalty.
Planning and executing events that feel authentic and original is what MOGXP does best.
Explore Possibilities Today
Schedule your discovery session and together we’ll build an action plan that fits your project goals. Whether you need support for a large-scale product launch or short-term CMO leadership, the MOGXP team is ready to get to work.
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