MOGXP Specializes in Experiential Marketing
Also known as engagement marketing, this is a marketing strategy that excites the human senses — it enables consumers to see, taste, smell, touch and hear your products.
Gone are the days when simply renting a booth or displaying a banner at an event was the way to attract consumers to your brand. The most successful marketing strategies today immerse prospects in a brand, engaging them before, during and after events.
The key to a successful experiential marketing campaign is creating memorable, authentic, emotional connections to your brand.
Surprising and delighting your target audience creates a lasting impact, which is often shared with audience members’ social networks — word-of-mouth is by far the most effective influence on buying behavior.
Experiential marketing allows brands to differentiate themselves from their competitors not only in products or services, but in consumer experiences.
The ROI on experiential marketing is proving to be significant for many brands, not just on events themselves, but in the resulting long-term sales.
- By directly engaging with your products, consumers form an emotional connection to your brand. Consumers feel like “this brand understands my needs.”
- Experiential marketing is the space where brands and products become embedded in the hearts and minds of consumers.
- We offer a variety of Activation Options to provide opportunities for your consumers to connect with your products and services.
Cause Marketing
If you’re not engaging in cause marketing, you should consider how it could benefit your organization.
As consumers become more aware of inequalities and injustices in the world, they are choosing brands who support social causes over ones who do not. By some estimates, 90% of consumers are likely to switch to a brand associated with a cause this year.
Cause marketing (or cause-related marketing) is a mutually beneficial collaboration between a for-profit organization and a nonprofit. Cause marketing campaigns can include giving a portion of a purchase, buy one / give one, point of sale, “proud supporter,” event sponsorship and more.
Check out the interactive video (on the right) aboard the Folds of Honor hot air balloon! Here’s more on the event with Flight of the Dreamship.
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Mobile Marketing • Vehicles & Tours
Extend your message and access a wider audience using branded mobile vehicles and exhibition trailers. Taking your message on the road allows you to showcase your products directly to your target audience, wherever they happen to be — live events, activations, or simply around town.
Beyond just vehicle wrapping, an experiential mobile marketing tour allows you to bring your product to life and take an entire marketing event on the road, including tents, stages, hospitality lounges, interactive games, lighting, video, vehicles and even performers.
Whether you’re building brand awareness, promoting a new product, activating a sponsorship, educating, or serving the community, promotional vehicles can be an effective way to engage consumers.
With MOGXP, you can successfully engage with audiences at summer musical festivals, concerts, sampling tours, sporting events, outreach or any other event your target audience attends. We help you plan your tour so you are in the right place at the right time by facilitating the planning, scheduling, permits, transportation, and all logistics for you.
Sports Sponsorships & Activation
It’s no longer enough to slap your logo on an event and pay a fee. Today you want to expose your brand via sponsorship in innovative, authentic or fun ways, while still being connected to the event. Even brands that seem unassociated with the event can find common ground such as shared values.
Benefits of sponsorship are many, but highlights include creating positive publicity and generating media coverage, building and enhancing brand awareness, showcasing products, increasing sales and differentiating your brand from your competitors. Via social media, consumers are likely to spread content they encounter at sponsored events, further increasing your visibility.
Whether it’s a music sponsorship, sports sponsorship, charity sponsorship or community event, we can help you determine who to sponsor and handle the logistics.
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Product Sampling
Research proves consumers are far more likely to buy your products if they have an opportunity to sample them first. Product sampling attracts people to your activation because people like free stuff!
It’s simply not enough to tell consumers your products will taste good, improve their skin or in some way benefit them — by letting them try for themselves, their senses create an emotional connection with your product and brand. Creating an emotional connection is key to securing consumer loyalty to your brand.
Promoting new products can be difficult in a saturated, competitive market, so incorporating product sampling distribution into your marketing campaign can boost success and be cost-effective — let us show you how!
College Influencer Marketing
In today’s age of social media personalities helping us all make buying decisions, our College Influencer Marketing program is designed to get your brand in front of hungry audiences in the collegiate space.
Designed with a “boots on the ground” approach, we connect your brand, values, products, or services with influencers on campuses (and beyond) across the country.
When influencers are part of your brand deployment strategy, you go where they go. If influencers are out snowboarding, your product is with them. If they’re attending the biggest events of the year, your name is on their lips.
With an influencer on your team, traction can come quickly, and growth can feel like it happens almost overnight.
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Music Sponsorship & Activation
Why do people attend concerts, often paying big money for tickets? For the experience — to be immersed in the sounds, sights and overall sensory overload! Concert-goers are energized and happy, which means they are also more open to engaging with your products and sharing their experiences on social media.
What’s more is that research has shown that concert-goers often remember who sponsored the event — and were willing to buy the sponsor’s products during the event. Music partnerships improve your brand’s image with your target audience, often more so than sports sponsorships and TV / award show sponsorships.
Concerts also provide optimum platforms for brands to engage with large volumes of consumers in one place. With a wide variety of music genres and venues, it’s not difficult to find a concert sponsorship that aligns with your objectives and reaches your target market. We can make it happen!
VIP Hospitality
A VIP event — or otherwise dazzling hospitality event — can be a great way for brands to build relationships with new and existing customers. VIP hospitality events must be carefully planned and executed to the minutest detail — even one minor slip can ruin an event and leave a bad impression.
VIP hospitality events allow you to connect with consumers by engaging all their senses — taste, touch, sight, smell and hearing. This is not a time to leave the planning to an amateur — leverage our experience to host an unparalleled event!
Pop Ups
Pop ups, or temporary retail spaces, can be an excellent way to introduce online products directly to consumers, showcase limited or exclusive products or simply generate buzz — be where your consumers are, when they are likely to be there.
Advantages of pop up retail activations are they can serve as good testing grounds for new products or locations — or coincide with seasonal or specific events. Since consumers understand pop up retail or dining spaces are temporary, pop ups encourage spontaneous and impulse buying.
Renting space for a short term has become much easier and cheaper, so pop ups are often affordable investments. Leverage our expertise to create the optimum pop up experience!
Special Events
Creating special events that cater to your target audience is one sure-fire way to differentiate yourself from your competitors. Hosting an interesting, fun or otherwise engaging event attracts consumers and provides you with valuable opportunities to make memorable face-to-face connections.
Hosting a special event is also a way to establish your credibility — it demonstrates you care about your customers and you’re willing to spend some money to show it. This helps earn trust and encourage brand loyalty.
Planning and executing special events that come across as authentic and original is our specialty.
Trade Shows
Similar to how paying a fee to display a logo at an event and calling it sponsorship, simply renting a booth and displaying your materials at a trade show isn’t enough.
Trade shows offer opportunities to build brand awareness, introduce products and create memorable experiences for consumers by entertaining, impressing and educating them. Unlike some other events, trade shows have the added bonus of attendees being “pre-qualified” — they usually are your target audience and expect to learn about new products, services and brands.
Explore Possibilities Today
Schedule your discovery session and together we’ll develop a customized action plan to help you reach your project goals. Whether you’re looking for help with a large scale product release or short term CMO leadership, the MOGXP team is ready to get to work!
