fractional cmo service
Fractional CMO Service: What You Get and What It Costs
A fractional CMO service gives you senior marketing leadership for part of the week. See what the work includes, what it costs per month, and who it fits.
7 min read
Insights
MOGXP Blog
Experiential marketing insights from a seasoned professional, covering strategy, activation, and what truly moves the needle.
Showing 12 of 268 articles
experiential marketing dallas
Experiential Marketing in Dallas: A Local Playbook
A Dallas-Fort Worth playbook for CPG marketers: audit spend, move money to the right places, and measure product moved. Local Impact Marketing, applied.
7 min read
fractional marketing services vs full-time cmo
Fractional Marketing Services vs Full-Time CMO
Fractional marketing services or a full-time CMO? A side-by-side on cost, speed and fit, plus the signs that say hire full time and the questions to ask first.
8 min read
product sampling agency
Product Sampling Agency: What Good Looks Like
How to judge a product sampling agency: samples delivered against goal, audience targeting, and measurement, with the Krave results and questions to ask.
8 min read
experiential marketing tactics
Experiential Marketing Tactics for Smaller Budgets
Low-cost experiential marketing tactics ranked by cost and by whether product changes hands, with how to pick one and what to count. Built for small budgets.
7 min read
what is product sampling
What Is Product Sampling and When Does It Pay Off?
Product sampling gives people a free trial before they buy. Learn what it is, when it moves product, and when it only draws a crowd, with a real launch example.
8 min read
experiential marketing agency
How to Choose an Experiential Marketing Agency
Choosing an experiential marketing agency comes down to one test: can they show how a crowd became sales? Get the questions to ask and the proof to demand.
7 min read
experiential marketing
Experiential Marketing That Moves Product, Not Crowds
Experiential marketing puts product in people's hands. See how place, time, audience and message line up, and what to measure so spend turns into sales.
8 min read
fractional cmo
What a Fractional CMO Does and When to Hire One
A fractional CMO sets strategy, owns the budget and holds agencies accountable. Learn what the role covers, what it costs, and when it beats a full-time hire.
8 min read
Customer Experience
Birthday Donation: Celebrating July Birthdays With MOGXP
Is July Your Birthday Month? Email us at itsmybirthday@mogxp.com and let our team know! As a way of celebrating our valued clients, customers, and partners, MOGXP will make a…
2 min read
General
Cybersecurity Risk Assessment by Ultimate Managed IT
Cybersecurity Risk Assessment: What Every Executive Needs to Know Before the Next Attack Executive Guide for Business Leaders, Board Members, and Operational Decision-Makers Why…
8 min read
General
Half Your Marketing Budget Is Probably Wasted. A Fractional CMO Finds Which Half.
John Wanamaker said it a hundred years ago. Half the money he spent on advertising was wasted, and he didn’t know which half. What still surprises me is how many small businesses…
4 min read
Explore Possibilities Today
Schedule your discovery session and together we'll build an action plan that fits your project goals. Whether you need support for a large-scale product launch or short-term CMO leadership, the MOGXP team is ready to get to work.