BSN Product Sampling: Local Impact Marketing
Download the BSN Local Impact Marketing case study
Explore full case studyCase Study
Chevrolet: Macy’s Holiday Mall Program
The Outcome
Create a holiday program for Chevrolet and Macy’s, beginning with Black Friday hospitality stations at two locations.
Campaign at a Glance
- Client
- Chevrolet & Macy’s
- Industry
- Automotive & Retail
- Services
- Holiday Activation, Interactive Experiences, Hospitality
- Markets
- 10 holiday locations nationwide; 2 Black Friday locations
- Audience
- Holiday mall shoppers
1. Launch a Holiday Partnership
Create a holiday program for Chevrolet and Macy’s, beginning with Black Friday hospitality stations at two locations.
2. Create an Interactive Experience
Feature the Chevy Malibu in a wish-themed interactive display. Consumers made three wishes: one for family, one for a friend, and one for themselves, with the chance to have all three come true.
3. Activate Nationwide
Bring the holiday mall experience to 10 locations nationwide. This program was completed on behalf of another agency.
More Case Studies
CVS: In-store Health & Wellness Events
Partner with CVS pharmacists, dietitians, and trainers to discuss healthy lifestyle choices with consumers.
Explore full case study
Diageo: Buchanan's VIP Hospitality Dinner
Host four events along the Texas–Mexico border for duty-free store owners and local influencers.
Explore full case studyExplore Possibilities Today
Schedule your discovery session and together we'll build an action plan that fits your project goals. Whether you need support for a large-scale product launch or short-term CMO leadership, the MOGXP team is ready to get to work.