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Case Study

Diageo: Buchanan's VIP Hospitality Dinner

The Outcome

Host four events along the Texas–Mexico border for duty-free store owners and local influencers.

Campaign at a Glance

Client
Diageo & Buchanan’s
Industry
Spirits
Services
VIP Hospitality, Experiential Marketing, Event Management
Markets
Texas–Mexico border
Audience
Duty-free store owners and local influencers
Guests raising a toast at a Buchanan’s VIP hospitality dinner

1. Connect with a Focused Audience

Host four events along the Texas–Mexico border for duty-free store owners and local influencers.

2. Pair Products with Hospitality

Pair Buchanan’s fine whiskies with five-course gourmet dinners to create a focused product experience.

3. Create a Personal Experience

Welcome 25 to 30 guests per event for an evening with a whisky aficionado.

Diageo Buchanan’s VIP Hospitality Dinner case study overview

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