
BSN Product Sampling: Local Impact Marketing
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The Outcome
Host four events along the Texas–Mexico border for duty-free store owners and local influencers.

Host four events along the Texas–Mexico border for duty-free store owners and local influencers.
Pair Buchanan’s fine whiskies with five-course gourmet dinners to create a focused product experience.
Welcome 25 to 30 guests per event for an evening with a whisky aficionado.


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Partner with CVS pharmacists, dietitians, and trainers to discuss healthy lifestyle choices with consumers.
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Create a holiday program for Chevrolet and Macy’s, beginning with Black Friday hospitality stations at two locations.
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