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Case Study

Climate FieldView Mobile Tour: The Climate Corporation

The Outcome

Focus on major farming communities and connect with farmers attending agricultural events and field days.

Campaign at a Glance

Client
The Climate Corporation / Monsanto
Industry
Agricultural Technology
Services
Mobile Tours, Product Demonstrations, Customer Acquisition
Markets
Major farming communities
Audience
Farmers at agricultural events and field days
Climate FieldView mobile tour experience with farmers

1. Meet Farmers in Their Communities

Focus on major farming communities and connect with farmers attending agricultural events and field days.

2. Demonstrate Climate FieldView

Demonstrate the Climate FieldView mobile app and technology while promoting brand awareness and facilitating customer acquisition.

3. Educate at the Point of Contact

Show farmers how the app can help them increase yield, make informed decisions, and improve efficiency.

Climate FieldView Mobile Tour — The Climate Corporation case study overview

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