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Case Study

Lawn Doctor: Customer Acquisition Event

The Outcome

Recruit and hire qualified sales professionals to integrate with local franchise marketing efforts.

Campaign at a Glance

Client
Lawn Doctor
Industry
Lawn Care
Services
Sales Recruitment, Training, Customer Acquisition
Program
Recruit, Train, Empower
Audience
Local franchise prospects and event attendees
Lawn Doctor trade show giveaway activation

1. Recruit Qualified Professionals

Recruit and hire qualified sales professionals to integrate with local franchise marketing efforts.

2. Train Local Sales Teams

Conduct training sessions for each local sales team.

3. Focus on Customer Needs

Qualify event attendees so local franchise owners could focus conversations and efforts on attendees’ needs.

Lawn Doctor customer acquisition case study one-pager

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