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Optimum Nutrition: College Ambassador Program
The Outcome
MOGXP built a college ambassador program for Optimum Nutrition, recruiting student ambassadors to sample Amino Energy and build brand loyalty on campuses and at outdoor events.
Case study
Optimum Nutrition: College Ambassador Program
Recruit, Sample, Activate
Campaign at a Glance
- Client
- Optimum Nutrition
- Industry
- Sports Nutrition
- Services
- Ambassador Program, Product Sampling, Experiential Marketing
- Program
- College Ambassador Program
- Audience
- College students and active young adults
1. Recruit Campus Ambassadors
Recruit and train student ambassadors who authentically represent Optimum Nutrition on their campuses.
2. Sample Where Students Are
Bring Amino Energy to outdoor events, gyms and campus gatherings so students could taste the product firsthand.
3. Build Lasting Brand Loyalty
Turn first-time trial into ongoing engagement through peer-to-peer advocacy and social sharing.
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Schedule your discovery session and together we'll build an action plan that fits your project goals. Whether you need support for a large-scale product launch or short-term CMO leadership, the MOGXP team is ready to get to work.