BSN Product Sampling: Local Impact Marketing
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Rite Aid: 50 Acts of Wellness Tour
The Outcome
Celebrate Rite Aid’s 50th anniversary with 50 nationwide wellness events tailored to local community needs, supported by PR, sponsorships, and social media.
Case study
Rite Aid: 50 Acts of Wellness Tour
Serve Local Needs
Campaign at a Glance
- Client
- Rite Aid
- Industry
- Pharmacy & Health and Wellness
- Services
- Event Management, Community Outreach, PR & Sponsorships
- Markets
- Nationwide; 50 events
- Audience
- Local communities
1. Celebrate 50 Years
Celebrate Rite Aid’s 50th anniversary with 50 nationwide wellness events.
2. Tailor Every Event Locally
Tailor each wellness event to local community needs.
3. Amplify the Program
Support the program with PR, sponsorships, and social media. This anniversary program was completed on behalf of another agency.
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