Skip to content

Case Study

Rite Aid: Folds of Honor DreamShip

The Outcome

Manage a 12-month national tour with more than 25 premier events honoring service members. Oversee hot-air-balloon production, deployment, operations, and 3-D virtual reality experiences to build awareness and collect donations for Folds of Honor.

Campaign at a Glance

Client
Rite Aid
Industry
Pharmacy & Health and Wellness
Services
Mobile Tours, Event Management, Hot-Air-Balloon Operations, Virtual Reality
Markets
Nationwide; 25+ premier events
Audience
Veterans, military families, and local communities
Rite Aid DreamShip KidCents event activation

1. Honor Service Members Nationwide

Manage a 12-month national tour with more than 25 premier events honoring service members.

2. Launch the DreamShip

Oversee hot-air-balloon production, deployment, operations, and 3-D virtual reality experiences.

3. Build Awareness and Donations

Build awareness and collect donations for Folds of Honor.

Rite Aid Folds of Honor DreamShip case study one-pager

More Case Studies

Explore Possibilities Today

Schedule your discovery session and together we'll build an action plan that fits your project goals. Whether you need support for a large-scale product launch or short-term CMO leadership, the MOGXP team is ready to get to work.