BSN Product Sampling: Local Impact Marketing
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Rite Aid: Wellness 65+ Tour
The Outcome
Plan and conduct a nine-month tour across 32 markets, bringing convenient, personalized wellness engagement to seniors.
Case study
Rite Aid: Wellness 65+ Tour
Localized and Personalized
Campaign at a Glance
- Client
- Rite Aid
- Industry
- Pharmacy & Health and Wellness
- Services
- Mobile Tours, Event Management, Community Outreach
- Markets
- 32 markets over nine months
- Audience
- Seniors and their local communities
1. Tour 32 Markets
Plan and conduct a nine-month tour across 32 markets.
2. Scale the Experience
Develop a scalable experience for 10 to 10,000 consumers in a day.
3. Build Local Trust
Bring convenient wellness engagement to seniors and build local trust.
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