BSN Product Sampling: Local Impact Marketing
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Toyota: Marine Corps Boot Camp Challenge
The Outcome
Collaborate with the event association to focus the Marine Corps Boot Camp Challenge activation on targeted demographics.
Campaign at a Glance
- Client
- Toyota
- Industry
- Automotive
- Services
- Experiential Marketing, Event Activation, Consumer Engagement
- Program
- Marine Corps Boot Camp Challenge
- Audience
- Targeted Marine Corps Boot Camp Challenge participants and attendees
1. Target the Right Demographics
Collaborate with the event association to focus the Marine Corps Boot Camp Challenge activation on targeted demographics.
2. Drive Measurable Engagement
Double event traffic with more than 2,500 brand touches in eight hours.
3. Exceed the Benchmarks
Increase committed consumers by 500% over previous activations and exceed the event’s benchmarks and goals.
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