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14 articles on business and industrial.
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AI and Job Security: Should We Worry About Robots and AI Taking Our Jobs? The short answer is: No, we shouldn’t be. While AI is transforming the business world, it still requires…
Some companies shy away from experiential marketing campaigns because they don’t know how to measure marketing success. Where can you get the ROI for something like a free product…
Don’t be fooled by the name. “Passive marketing” doesn’t mean that you get to sit back and watch the customers magically roll in. In fact, passive marketing actually takes a lot…
Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign. But there are different ways to do event sponsorship. Just…
Relationship marketing focuses less on transactional encounters and more on the experience between the consumer and your brand. In other words, your focus with relationship…
Post-purchase consumer care isn’t just for retailers. If you’re a retailer, you might have already heard about paying attention to the post-purchase experience. Especially for…
Customer retention doesn’t always get considered as the highest priority of newer business, or even ones that have been around for a while. Sometimes existing customers get…
FOMO stands for the “fear of missing out.” Nowadays, with our constant access to the goings-on around us, we see this emotion often. FOMO depends on timing and placement. It…
From sporting events to the music stage, the right sponsorship choice can really put your brand on the map. The ways we think about sponsorship are changing, as brands explore…
Product sampling can help you introduce a new product to your customers. You’ve probably seen it in action in a range of brick-and-mortar shops. It can be executed in typical…
Many companies underestimate the importance of customer retention. Existing customers are likely to spend more than new ones. They’re more likely to make purchases and to try new…
If your brand is looking for ways to grow sales, customer retention may not be at the top of the list. However, without a focus on customer retention, you may end up decreasing…
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