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Event Marketing

27 articles on event marketing.

Showing 12 of 27 articles

Customer Experience

Why Your Brand Needs a Signature Moment

There’s a reason people flock to Times Square on New Year’s Eve, line up for product launches, or remember that one brand that offered them champagne while shopping. It’s not just…

5 min read
Event Marketing

Key Features of Great Experiential Events

Some moments in life are unforgettable. Your first concert, your first job, first promotion, your favorite vacation, or anything that left a lasting impression. Then, there are…

2 min read
Event Marketing

Create Bigger Impressions with Experiential Events

Successful experiential events go miles beyond a strategic placement at a concert or special event, a trade show, and a retail space or market. They create a lasting impression…

2 min read
Customer Experience

Experiential Marketing for Service-Based Businesses

Companies that sell consumables such as beverages, food, hair and skincare products, tech gear and even cars can easily create fantastic experiential marketing events and…

4 min read
Event Marketing

Planning Your Mobile Marketing Tour

While you’re settling back into the office after the holidays, it is the perfect time to plan a mobile marketing tour! A mobile marketing tour is an excellent opportunity to meet…

2 min read
Event Marketing

Why Should You Participate in Pop-Up Events?

Experiential Marketing can entail a wide array of methods to create an authentic, positive and unforgettable customer connection to your brand. And one way to create a memorable…

3 min read
Event Marketing

The Power of Cause Marketing

What is cause marketing? Here’s a personal story: “Call Sheila!” The voice came from the back of the agency conference room, in a meeting about a hot air balloon (this only…

1 min read

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