Successful experiential events go miles beyond a strategic placement at a concert or special event, a trade show, and a retail space or market. They create a lasting impression that encourages your customer to love, share, and stay faithful to your brand for years to come.
Need help orchestrating an experiential event that will have the biggest and best impression possible? There are a few key strategies that can boost your exposure, and your results.
Four Ways to Make Bigger Impressions with Your Experiential Events
1. Start promoting your experiential event early
You want your potential consumers to come find you at your upcoming experiential event, right? So, get the word out early, and often. Social media is a great way to garner exposure well before your event begin.
You can also get the word out through current customers, your brand ambassadors, and your potential partners. Enlist as your host organization if you are sponsoring a community charity, sporting, or music event.
2. Have the right brand ambassadors on your team
You may have one of the coolest experiential events on the market. You’ve got lots of swag, product samples, fun experiences, and other surprises for your event.
But if your brand ambassadors are unfamiliar with your product, or don’t create a great first impression, then the experience – no matter how much you’ve planned – may be a dud.
So be sure you have a great brand ambassador. The right ones make world of difference when it comes to creating a lasting impression.
3. Be interactive, and be unforgettable
Crafting memorable experiential events has a lot of facets. It entails the creation of a smart and engaging design or theme, a great method of attracting and engaging customers, an experience that resonates, and an overall initiative that sets you apart.
Making sure all of these factors are accounted for can be a challenge. So start by enlisting a marketing company like MOGXP that specializes in experiential events. We know all of the ingredients that go into creating effective experiential events. And we’ll help you attract and keep loyal customers.
4. Have a way to follow up
Don’t let the benefits of a one-on-one interaction pass you by! Use your experiential event as a way to create a long-lasting connection with potential customers by following up with them. Consumers are much more likely to provide personal info for future emails or social media connections after a positive face-to-face encounter. So use your experiential event as the long-term marketing tool that it naturally is.
We Help You Create Meaningful Consumer Experiences via Experiential Events
Need help with experiential marketing to improve your brand awareness? Contact us here to speak to an expert.