Experiential marketing has recently risen in popularity, but it isn’t a new approach. What’s making this type of marketing seem so significant today?
Any campaign is going to be more successful if it can address more people more personally. With the help of technology, experiential marketing has been able to do that especially well.
Technology has played a significant role in the increase in experiential marketing’s more recent popularity.
1. Using Viral Videos
Nowadays, everyone has a smartphone or some small and portable recording device.
The resulting publicity and profit gain for various experiential marketing campaigns can be significant if your audience records and shares.
It can also mean free air time for your brand. If news stations pick up what you’ve done, they will be airing the footage to a potentially wider audience who ends up with a curiosity about your brand.
For your marketing campaign, technology means more people are watching.
2. Incorporating Social Media
Another way technology plays a huge role in experiential marketing today is through the social media activities of you and your potential customers.
You can use social media to market an experiential marketing event as the date approaches, and the word could spread like wildfire!
- Use social media on the day of the event to spread the word.
- Create a hashtag just for your experiential marketing event.
3. Product Testing
Along the lines of social media and its importance, many companies are giving people with a strong following a chance to try their products. The people will review the products on their respective social media accounts, and this will get the word out about the brands in question.
The people will review the products on their respective social media accounts, and this will get the word out about the brands in question.
4. Encouraging Collaboration
Experiential marketing can mean:
- Sponsorship at big events.
- Working with a cause.
- Mobile touring campaigns.
Technology can make the collaborative aspect much easier. It can help people coming from disciplines or backgrounds to join forces and work together effectively.
5. Collecting Data
The automation of various aspects of a business’ operation has been made possible through recent technology advances.
Instead of people spending time collecting and organizing data, or else coming up with marketing strategies without any data at all, the work can be assigned to technology in one form or another.
This allows the people time to draw conclusions and adjust their creative strategizing accordingly.
Understanding what motivates and inspires customers has gotten exponentially easier as data collection has improved. You can find insight in the numbers that technology has gathered and arranged.
Have Fun with It!
All the new technological toys don’t have to be reserved for game time only. There are some exciting ways you can incorporate them into your marketing campaign with positive results.
Virtual reality, for example, can be brought to your experiential marketing to better show customers the experience of your product they can expect.
Virtual reality can take people through the offices or factories where your brand was born, to give them a feeling of being part of the process.
We Can Help
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