Big, flashy companies that promote beverages, cars, movies, shoes, food and TV shows launch some fabulously innovative, highly effective experiential marketing campaigns. Unfortunately, many of […]
read moreHeadline: Hybrid Events Are Here – Here’s What Not to Do
October 24, 2021
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If the COVID-19 pandemic has taught us anything, it’s how to interact with others through screens. We already know that experiential marketing allows brands to […]
read moreWhy Cause Marketing Should Be Part of Your Strategy
We’ve been discussing the success of experiential marketing strategies such as product sampling and event sponsorship in our recent posts. However, if we had to […]
read moreThe Power of the 4-Letter Word: FREE
October 3, 2021
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How often have you walked down a street, into a store or past a booth at an event, and someone offered you a free sample? […]
read moreMore Experiential Marketing Strategies
September 13, 2021
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On the Road Again & More Wildly Successful Experiential Marketing In an earlier post, we explored the benefits of three effective experiential marketing strategies: product […]
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