Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. […]read more
Experiential Marketing: Rolling With the Punches
Oops…Avoid These Experiential Marketing Mistakes
Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing […]read more
Experiential Marketing Mistakes
Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done […]read more
What is the Engagement Economy?
Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink […]read more
Location, Location, Location!
One major idea behind experiential marketing is to bring consumers a unique experience. That means letting them actually taste your product at a festival, for […]read more