In 2020 MOGXP is revitalizing our commitment to embrace partners, clients and peers that share our desire to engage in purposeful, meaningful and socially minded projects. We believe a better world is possible, and we believe it’s our responsibility to play a leading role. For us, it’s personal. Today we’ll talk about our special case study with Just Naturals.
Just Naturals is a wonderful example of this fresher approach to marketing. They reinvigorated our spirit and our commitment to sustainable practices and environmental stewardship. At the end of the day it feels really good to make a difference.
The Brand Challenge
The birth of a brand. The all-natural industry is growing steadily but it’s getting crowded. And those that are best positioned and tell the most compelling story are left standing. But the rest will wander off into no man’s land.
So, our challenge was to help the Just Naturals brand stand up, stand out and nurture it for sustainable growth. Luckily, our socially conscious team was a perfect fit. We at MOGXP share a vision of positive change, sustainability and embracing all-natural alternatives. Plus, our approach for every brand -large, small or start-ups- is built on curiosity, stamina, commitment and attention to detail.
Working together for a better future
Our core objective was to ensure the brand was relevant and resilient, both on-line and in-store. Hence, we crafted the brand’s consumer messaging and its vision. And with those we crafted a flexible and practical marketing plan. In addition, we provided the emotional support, the leadership, positive attitude and the confidence that empowers clients to sustain success.
It truly takes time, effort, focus and teamwork to stay the course.
We also provided the:
- heavy lifting
- ideation sessions
- consumer alignment
- creative collaboration
- creative development
- strategic consultation and planning
We loved taking a deep dive into aligning consumers to the Just Naturals mission and its variety of products. Together we held customized and targeted customer feedback sessions. We ensured that Just Naturals understood the mood, bias and expectations of a very fickle all-natural consumer.
Furthermore, education was high on our list. We discussed knowing what we don’t know, knowing what to say and how to say it and most importantly, what NOT to say. The customer feedback sessions provided Just Naturals with data, opinions, insights, image, perceptions and attitudes. These consumer guidelines provided an alignment model to help us refine, adjust and craft a precise message that fit the lifestyle and expectations of our consumers.
A Lesson Learned
We’ve learned that when you embrace doing purpose-driven work, purpose-driven clients will find you. We admit Just Naturals was the “perfect” brand for this and we absolutely loved working with them.
We learned that together we could make a difference with a fresher, more sustainable and socially mindful approach to marketing, branding and communications. And, we learned it starts with one passionate client at a time.
So, our lesson is to find your Purpose and Values and live by them, as doing so will create structure, unity, and empower your team to make better decisions.
Lastly, we know that purposeful branding creates real value for customers and real value for brands by:
- reducing risk
- elevating the consumer experience
- maximizing business value
And the best part is, we can accomplish all these and more while still keeping a keen eye on our environment.
We Can Help
Our clients know that we base all decisions on consistency. This means, an experience at the right place, the right time, and sending the right message to the right people, from the right brand ambassadors.
Want to learn more? Contact our expert team at MOGXP here. We’ll work together to identify the best opportunities to make your experiential marketing campaign a success.