Whether you’re looking for a fresh perspective on an old marketing strategy or looking for someone to guide you in implementing new strategies, there are plenty of benefits to hiring a fractional CMO.
Because fractional CMOs are temporary and come from the outside, they can easily come in and identify what is and isn’t working with your marketing approach.
They haven’t been working on the strategy for an extended period and have no emotional attachment that will keep them from proposing fresh, new ideas.
The fractional CMO takes on different roles than the typical CMO that can ultimately have a huge payoff for your organization.
A fractional CMO will take on a more focused role, working solely on marketing which will free up more time for you to focus on more pressing matters regarding your business.
Letting someone else take the reins will not only give you a fresh perspective in marketing but allow you to put more into the other areas of your business.
As your company grows, it will be helpful to have someone as an official point person for your team members who can quickly make decisions and then relay information back to you when necessary.
Because the needs and strategies of the organization are constantly shifting the average CMO has a tenure of just three years.
The characteristics you once sought in a CMO at the beginning of your business have probably changed; an upside to the fractional CMO is that you can contract them for as long or as short of a time you need.
Typically, these run 6-8 months, but it’s not unusual to have part-time CMO assignments for a few years until your organization can justify hiring full-time.
Getting a new outlook will immediately do wonders for your marketing strategy. Whether you need a completely new model or someone to smooth out small kinks and bridge gaps, a fractional CMO will have all the tools to come in and make changes from the start accelerating organizational growth.
An added benefit is that the part-time CMO will have extensive industry experience and will be able to assess team members’ strengths and assign duties appropriately from the get-go, maximizing your existing team without extra cost.
Things to Remember
- Although the fractional CMO is joining the team, it’s best to maintain the notion that they are consultants rather than employees. This will allow leadership to remember why they hired a part-time CMO, to be your marketing expert.
- Fractional CMOs have a ¨type¨, and that’s usually small to medium sized businesses as they typically need marketing expertise and leadership to grow their size and reputation. A part-time CMO has the experience and knowledge to assist your business’ needs, even if it’s only for one project.
- Fractional CMOs have been in the game for a while, they have learned many things and have made strong connections. The possibility of mistakes is lower while the likelihood of productivity is much higher thanks to the extensive experience of your CMO.
Think a fractional CMO is what your business needs? Contact us today to inquire about CMO consulting and achieve the same success of marketing efforts of larger corporations.