A Fractional CMO? Tell Me More!

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March 5, 2018 0 Comments

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial.

A CMO can create finely-tuned marketing strategies, discover new opportunities and find effective ways to get the word out about your brand through a variety of mediums in your budget.

But what do you do if you don’t have the overhead to justify hiring a full-time CMO? After all, a top CMO is a rare commodity, and the “best of the best” are often recruited at big salaries and big incentive packages.

This Is Where Marketing Operations Group Comes In: Fractional CMO Services

So what is a fractional CMO? Similar to bringing in an expert consultant to solve problems, identify opportunities, create objectives and provide a fresh perspective, a fractional CMO does exactly that.

We offer fractional CMO services: we serve as your personal and experienced marketing guru, allowing you to have top-notch marketing services and research — without the cost of an in-house CMO.

We’ve worked with some of the largest brands in the business including Kellogg’s, Diageo, Rite Aid, CVS and major car companies like Toyota and General Motors.

Our passion is assisting smaller and modest-sized companies find their voice through clear messaging, exceptional experiences and engagement strategies that clearly generate interest and income.

Ready to learn more? Then brush up on these FAQs of how fractional CMO works and what we can do for you.

How Does the Process Work?

The first step is to garner an understanding of your vision and goals. The only way to understand what you want to accomplish is to listen.

We want to understand your business and what you want to accomplish, and then we’ll put our 20+ years of experience to work finding new opportunities and sound strategies that are within your budget.

What Kind of Marketing Strategies Are Involved?

Creating marketing strategies that work is never a one-size-fits-all venture. As a result, the individual plan that we create for your company is personalized. It also contains a wide range of strategies and actions.

Our collection of services is extensive and covers everything from process development and production sourcing and management, to budget development, training — and especially event planning and activation.

An experienced third-party fractional CMO like Marketing Operations Group can look at your current operations with a fresh perspective and can then make smart changes and adjustments that may not be obvious to key players who are bogged down in day-to-day operations.

We know which events, policies and procedures work — and we tailor our arsenal of time-tested strategies and action items to work best for your individual goals.

How Do I Know If My Marketing Campaign Is Successful?

Research and industry knowledge is essential for implementing a successful marketing campaign. You can’t gauge how your company is performing unless you know which strategies are working — or which strategies need adjusting.

We’re fanatical about obtaining the highest ROI possible and we make sure that we study and focus on the numbers that count.

Creating an engaging experience that builds a relationship with your customer base creates much longer relationships than a one-size fits all campaign that might generate a few clicks — but not necessarily long-term connections.

What’s the First Step in Learning More?

The first step is to contact us. We want to learn more about your company’s long-term goals and we’re happy to give you examples and case studies of how some of our recent endeavors have exceeded our clients’ expectations. You can also learn more our Fractional Chief Marketing Officer services here.

We’re ready to talk — and more importantly — we’re ready to listen.

So see how our expertise and experience can make your company reach new heights, without being weighed down with the expense of an in-house marketing pro.

Learn about experiential marketing from a seasoned pro! Provide your info and I’ll share  my insights and knowledge.

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