Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign. But there are different ways to do event sponsorship. Just […]
read moreBrand Awareness Metrics
November 17, 2017
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Brand awareness, as the name implies, is the attention your brand gets. It’s about whether or not people know how you are, and what they know […]
read moreIntegration: At the Intersection of the Real and the Virtual
November 15, 2017
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Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before. They’re […]
read moreMarketing Habits for Success
November 13, 2017
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Marketing has many possibilities today that weren’t around ten years ago. There are all kinds of new tools to help you connect with consumers. It’s exciting, […]
read moreSimplifying Your Marketing
November 10, 2017
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Not all marketing campaigns that garner the most attention are the biggest, most extravagant productions. In fact, exceedingly simple can result in surprising success for […]
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