Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. […]
read moreExperiential Marketing Mistakes
August 23, 2017
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Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done […]
read moreWhat is the Engagement Economy?
August 16, 2017
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Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink […]
read more6 Brand Sponsorship Trends
August 9, 2017
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From sporting events to the music stage, the right sponsorship choice can really put your brand on the map. The ways we think about sponsorship […]
read moreProduct Sampling: Ins and Outs
August 2, 2017
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Product sampling can help you introduce a new product to your customers. You’ve probably seen it in action in a range of brick-and-mortar shops. It […]
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