Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. […]
read moreOops…Avoid These Experiential Marketing Mistakes
November 29, 2017
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Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing […]
read moreConsumers: Engage Their Senses to Engage Your Business
November 27, 2017
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It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in […]
read more5 Ways to Integrate Sponsors
November 20, 2017
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Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign. But there are different ways to do event sponsorship. Just […]
read moreIntegration: At the Intersection of the Real and the Virtual
November 15, 2017
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Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before. They’re […]
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