As experiential marketing trends grow along with the widespread use of social media, it’s important to recognize the need for diversified content across different online platforms.
Today, the average person is using around seven social media sites (think: Facebook, LinkedIn, Instagram, Snapchat, Twitter, Pinterest, etc.).
And even though the same person is using each platform, they’re looking for different experiences when they log on.
Content is not a one size fits all, so not using a variety of material is just as bad as using only one digital marketing platform.
Take full advantage of online channels to adequately promote your brand, products and services and get the results you want.
Here are some reasons why you should consider diversifying your digital content.
1. Users Want Fresh Content
Most people search for answers to their questions and needs directly from social media sources. And they are intrigued by updated information.
If you make regular posts, users are more likely to check back through your social sites.
2. Capture Attention
Consumers are constantly exploring products online via reviews and social media output before deciding the products to buy.
Most people comb through digital marketing channels for their research. So, if you’re not active on these channels, then you’re missing out on an opportunity to catch potential new buyers.
3. Generate Traffic
When you publish different, updated content, it will appeal to consumers, but when you have a variety of digital marketing platforms, you will open your business up to more views.
Most people stumble across products and pages from a basic browse through a search engine so give your organization the opportunity to be seen.
Now that you see some reasons why you should consider diversifying content here are some ideas to get you started.
Shake up your day-to-day posting routine by offering a promotion. Depending on your product, brand, and following this could be done with something deep like a meaningful quote or a playful video.
Be sure to create a fun hashtag; you want to have something that will be easy to repeat and keep customers engaged. Remember that this could be a big hit from the get go, or it may take a few rounds to get off the ground so don’t give up!
5. Guest Posts
Seeking out a collaboration with a partner, industry leader, or client to take over your social media for a mapped-out period can be a breath of fresh air for your online presence.
Make sure that you meet with your guest poster beforehand and agree on a period as well as a strategy. These guest posts could be a “day in the life” view on Snapchat or Instagram, live tweeting events, or even special blog posts.
6. Power of Snapchat
For millennial-friendly businesses and brands, the power of Snapchat is real, and the possible gains are endless.
Use Snapcodes to make cross-channel promotion easier and grow your Snapchat following by sharing it on other digital platforms.
Use Snapchat to connect with existing users and share content with new ones, share your daily “behind the scenes” interactions or preparations for special events to let users feel like they are part of a community of your brand.
If you’re looking for more ways to develop your marketing strategy, contact us today. We’re here to help!