Social media marketing is becoming as instrumental as any online marketing strategy for companies across all industries. Around 70% of all Americans had some sort of social media profile last year. And more than half of these users checked their accounts and pages on a daily basis. That number has probably grown significantly since we started staying and working from home.
Why do we, at MOGXP, love social media marketing? Because it’s an easy, and free, way to push people to the live experiential events we plan, and then afterwards continue the conversation online with guests we’ve met there. We work with our agency partners to build out a fully integrated marketing campaign, which always includes social media.
So while you plan future small custom events, VIP hospitality events, and surprise and delight events (like running the mall or on a stairway wearing T-shirts with a positive message), get your social media marketing up to speed!
Here is a quick run-through on using social media for your brand at this time.
Which Social Media Channels Should I Use?
The few universal social media channels that garner millions if not billions of users across all demographics include:
Remember, too, that not all social media channels will align with all companies’ specific goals, or products or services. Your younger audiences will be on Instagram, Snapchat, Twitter, and YouTube. Meanwhile, professional sites like LinkedIn will help you form brand alliances and this can lead to growth and community.
How Do I Create Relevant and Engaging Posts Now?
People feel the uncertainty in their lives so much right now, but your brand can be a source of positivity and inspiration.
Start by considering the following questions:
- What is your demographic, and who is your target audience?
- Do you want to engage with your current fans and audience, grow your audience, or both?
- What is the ultimate goal of your social media marketing? Is it to drive sales? Grow your brand recognition? Or perhaps save money on your marketing budget?
Once you’ve answered these questions, you can map out the tone you will use for your future social media posts and content. Is it playful and funny? Informative and enlightening? You want your fans to engage regularly with your posts. And remember, you ALWAYS want to evoke emotion.
Can I Track My Social Media Marketing Effectiveness?
Yes! You can easily track stats like how many times a social media post was liked or shared. But most giant social media channels, (like Facebook), offer in-depth analytics that determine your post reach, click-throughs to your website, and other key metrics that will give you a more complete portrait of your campaigns’ effectiveness.
Check these statistics often, and pay particular attention to the posts that received the most engagement. This will give you a better guide of the content that works, and the content that doesn’t.
How often should I post?
Determining how often you should add new content can be a delicate balance. You don’t want to overwhelm your audience with constant posts, but you don’t want to slip off the radar either.
The goal for us at MOGXP is to promote your future experiential marketing events, and get your brand in the hands of your fans, even in their social media channels. We do this by having influencers post and advertise the events and then get audiences excited about trying your product. We’ve talked before about college campus influencers specifically- as fans trust their peers more than anyone else.
How can I maximize my social media marketing?
One of the smartest things you can do if you are new to social media marketing is to team up with a marketing professional.
An experienced marketing partner, like MOGXP, can help you:
- identify your goals
- find the influencers to build your audience
- track statistics and metrics to understand how your marketing campaigns are performing
- transform your newfound fans into calculable sales
At MOGXP, we have years of experience in navigating the social media and marketing realm. We know how to help you create “the” experience to get your brand attention both on and offline.
We Can Help
Our clients know that we base all decisions on consistency. This means, an experience at the right place, the right time, and sending the right message to the right people, from the right brand ambassadors.
Want to learn more? Contact our expert team at MOGXP here. We’ll work together to identify the best opportunities to make your experiential marketing campaign a success.