We’ve been discussing the success of experiential marketing strategies such as product sampling and event sponsorship in our recent posts. However, if we had to […]
read moreSponsorship and Branding Strategies: An FAQ guide
January 29, 2020
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Brand sponsorship can be effective marketing strategies that generate measurable and long-term results. Connecting companies with events of all genres, a successful branding strategy, (along […]
read moreThe Power of Cause Marketing
September 25, 2019
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What is cause marketing? Here’s a personal story: “Call Sheila!” The voice came from the back of the agency conference room, in a meeting about […]
read moreSo, What Exactly Is Cause Marketing?
May 15, 2017
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Cause marketing is a mutually-beneficial relationship between a corporation and a nonprofit organization. When carried out successfully, the relationship can offer both increased awareness for […]
read moreAvoid These Mistakes in Cause Marketing Campaigns
April 20, 2017
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We’ve explored the huge benefits of implementing a cause marketing strategy in your business, but it’s also important to note the potential problems. Cause marketing […]
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