If you haven’t been paying attention to the next generation of consumers — the tweens, teens and young adults you see glued to their mobile […]
read moreSix Tips for Budget-friendly Experiential Marketing Campaigns
November 28, 2021
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Big, flashy companies that promote beverages, cars, movies, shoes, food and TV shows launch some fabulously innovative, highly effective experiential marketing campaigns. Unfortunately, many of […]
read moreHeadline: Hybrid Events Are Here – Here’s What Not to Do
October 24, 2021
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If the COVID-19 pandemic has taught us anything, it’s how to interact with others through screens. We already know that experiential marketing allows brands to […]
read moreWhy Cause Marketing Should Be Part of Your Strategy
We’ve been discussing the success of experiential marketing strategies such as product sampling and event sponsorship in our recent posts. However, if we had to […]
read moreThe Power of the 4-Letter Word: FREE
October 3, 2021
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How often have you walked down a street, into a store or past a booth at an event, and someone offered you a free sample? […]
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