Cause marketing is a mutually-beneficial relationship between a corporation and a nonprofit organization. When carried out successfully, the relationship can offer both increased awareness for […]
read moreKeeping Brand Ambassadors Happy
Keeping the right people around is important for business, and brand ambassadors are high on the list of the right people! They have a special […]
read moreTop Experiential Marketing Mistakes
May 2, 2017
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Not Establishing Measurable Success Indicators You may enter into experiential marketing with broader, less specific objectives. However, any marketing campaign should have specific indications of […]
read moreDos and Don’ts of Experiential Marketing
April 27, 2017
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DO Create a Memorable Experience A memorable experience for your consumers requires that you interact and engage with them. Your consumers aren’t there just for […]
read moreMarketing Quotes to Live By
“Either write something worth reading or do something worth writing.” –Benjamin Franklin This one isn’t expressly about marketing, but it can be useful if you […]
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