Not Establishing Measurable Success Indicators You may enter into experiential marketing with broader, less specific objectives. However, any marketing campaign should have specific indications of […]
read moreDos and Don’ts of Experiential Marketing
April 27, 2017
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DO Create a Memorable Experience A memorable experience for your consumers requires that you interact and engage with them. Your consumers aren’t there just for […]
read moreOne Size Does Not Fit All
April 20, 2017
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As experiential marketing trends grow along with the widespread use of social media, it’s important to recognize the need for diversified content across different online […]
read moreExperiential Marketing in Action: Dove Real Beauty Campaign
April 18, 2017
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The benefits of experiential marketing can be difficult to quantify, but the overall effects are nonetheless obvious. Well-executed experiential marketing campaigns have created some of […]
read moreExperiential Marketing was Made for Millennials
April 6, 2017
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Millennials, characterized as young adults born between 1980-2000, are the largest and most diverse generation in the U.S. population and their spending power is growing […]
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