During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. But one thing that […]
read moreIntegration: At the Intersection of the Real and the Virtual
November 15, 2017
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Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before. They’re […]
read moreOld School Methods for New School Marketing
November 3, 2017
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Marketing has taken on some major structural changes over the last few decades, often making it difficult for businesses to keep up. Technology especially is […]
read morePop-Ups: An Old Solution to a New Problem
October 27, 2017
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Pop-up marketing is not a new concept. Think of the demos you’ve seen in grocery stores, or of little outdoor holiday markets. Sometimes it’s about not […]
read moreMarketing with Instagram Stories
October 5, 2017
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Instagram stories are much like Snapchat. It’s a type of ephemeral messaging, meaning the messages are brief and have a short lifespan. With the brand […]
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