With the world opening up and warmer weather rolling in, people are heading outside to enjoy the coming summer months. So, this is the perfect time to plan a mobile marketing tour!
A mobile marketing tour is an excellent opportunity to meet your target audience in their lifestyle intersection.
Why Mobile Marketing?
- Impact—Going on the road you’re able to reach a wider audience, expanding your campaign’s impact on consumers.
- Pace—Not only will you be able to reach more people, but you will do so in a shorter amount of time. The mobile tour allows you to connect with more people in a faster manner.
- Specialization—Probably the most exciting benefit of the mobile marketing tour is the ability to really individualize each stop to best cater to the area and people of each location. The marketing purpose is the same, but you can tailor each experience to a specific place.
Tips for Successful Mobile Marketing Tours
1. Research Beforehand
Choosing the best location is crucial, it must make sense for your brand and be convenient for your audience.
Finding a locale that fits your audience’s lifestyle while complementing your brand will only be possible with in-person visits. This can still be done safely!
Planning site visits, mapping out efficient driving routes, and installing a plan B will ensure a smooth and successful event.
And now, it’s important to know the area’s regulations and restrictions for groups of people. A little research will go a long way.
2. Personalize Each Event
As I’ve mentioned, being able to travel to different places gives you a wider audience, and while your product will remain the same, your users and their preferences will vary.
Do your research and make tweaks accordingly to appeal to specific locations. Your supporters will notice the details that cater to them, and they’ll be appreciative.
3. Prepare Your Staff
Considering your staff and brand ambassadors will be the face of your business on site taking the time to train them properly will be worth it.
Preparing them to engage (safely) with consumers, reviewing event logistics, brand policy and procedure, and the company’s mission will be essential to having a solid staff who will adequately represent your brand in all interactions.
4. Reach Your Audience
Are you hoping to catch random pedestrians or do you have a specific target audience in mind?
If you know your audience, it’s important to reach out beforehand, build up the hype, and get the important information out online.
Let your followers know the when and where ahead of time, this can be done easily via Twitter or Facebook.
5. Keep Interest
Once you head out to your next location, it’s important that your supporters still feel connected. Don’t be shy online!
Continuously post photos, updates, etc. on social media to show previous customers how you value them, and potential new customers can see what fun is in store for them.
A mobile marketing tour is an exciting opportunity to bring your products to life, but if done without adequate planning it can fall flat.
We Can Help
Want to learn more about how we help brands and agencies find the right marketing solutions? Contact our expert team at MOGXP here. We’ll work together to identify the best opportunities to make your experiential marketing campaign a success.