Don’t be fooled by the name. “Passive marketing” doesn’t mean that you get to sit back and watch the customers magically roll in. In fact, […]
read moreExperiential Marketing: Rolling With the Punches
August 30, 2017
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Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. […]
read moreExperiential Marketing Mistakes
August 23, 2017
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Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done […]
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