Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. […]
read moreOops…Avoid These Experiential Marketing Mistakes
November 29, 2017
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Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing […]
read moreExperiential Marketing Mistakes
August 23, 2017
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Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done […]
read moreWhat is the Engagement Economy?
August 16, 2017
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Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink […]
read moreLocation, Location, Location!
July 19, 2017
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One major idea behind experiential marketing is to bring consumers a unique experience. That means letting them actually taste your product at a festival, for […]
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