Brand awareness, as the name implies, is the attention your brand gets. It’s about whether or not people know how you are, and what they know […]
read moreIntegration: At the Intersection of the Real and the Virtual
November 15, 2017
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Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before. They’re […]
read moreMarketing Habits for Success
November 13, 2017
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Marketing has many possibilities today that weren’t around ten years ago. There are all kinds of new tools to help you connect with consumers. It’s exciting, […]
read morePop-Ups: An Old Solution to a New Problem
October 27, 2017
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Pop-up marketing is not a new concept. Think of the demos you’ve seen in grocery stores, or of little outdoor holiday markets. Sometimes it’s about not […]
read moreExperiential Marketing: After the Campaign
October 25, 2017
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Your experiential marketing campaign immersed consumers in an experience that embodied your brand and left them wanting more. Now it’s time for the follow-up. Like any good […]
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