During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. But one thing that […]
read more5 Ways to Integrate Sponsors
November 20, 2017
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Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign. But there are different ways to do event sponsorship. Just […]
read moreIntegration: At the Intersection of the Real and the Virtual
November 15, 2017
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Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before. They’re […]
read moreMarketing Habits for Success
November 13, 2017
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Marketing has many possibilities today that weren’t around ten years ago. There are all kinds of new tools to help you connect with consumers. It’s exciting, […]
read morePop-Ups: An Old Solution to a New Problem
October 27, 2017
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Pop-up marketing is not a new concept. Think of the demos you’ve seen in grocery stores, or of little outdoor holiday markets. Sometimes it’s about not […]
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