Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done […]
read moreWhat is the Engagement Economy?
August 16, 2017
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Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink […]
read more6 Brand Sponsorship Trends
August 9, 2017
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From sporting events to the music stage, the right sponsorship choice can really put your brand on the map. The ways we think about sponsorship […]
read moreProduct Sampling: Ins and Outs
August 2, 2017
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Product sampling can help you introduce a new product to your customers. You’ve probably seen it in action in a range of brick-and-mortar shops. It […]
read moreLocation, Location, Location!
July 19, 2017
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One major idea behind experiential marketing is to bring consumers a unique experience. That means letting them actually taste your product at a festival, for […]
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