Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done […]
read moreWhat is the Engagement Economy?
August 16, 2017
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Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink […]
read moreLocation, Location, Location!
July 19, 2017
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One major idea behind experiential marketing is to bring consumers a unique experience. That means letting them actually taste your product at a festival, for […]
read more6 Top Qualities of an Experiential Marketing Agency
June 21, 2017
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A good experiential marketing agency will help you plan a successful campaign with great results. But how do you know you’re hiring the best agency […]
read moreExperiential Marketing, Kept Simple
June 14, 2017
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Your experiential marketing campaign doesn’t have to be a big blowout event. Not all company budgets will accommodate that kind of spending, and not all […]
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