Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties […]
read moreEmotional Marketing Tips
February 27, 2018
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Human beings tend to make their decisions based more on an emotional drive than a factual one. You might have the best product on the […]
read moreLet’s Talk About Local Marketing
February 20, 2018
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Localizing your marketing is an involved process, but it’s one that pays off. Localizing your business means getting the word out about you and your […]
read moreOops…Avoid These Experiential Marketing Mistakes
November 29, 2017
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Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing […]
read moreConsumers: Engage Their Senses to Engage Your Business
November 27, 2017
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It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in […]
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